Ukraine tells military-age citizens to ‘overcome their fear’ in recruitment campaign

Ukraine’s defense ministry urged military-age citizens to update their data at army enlistment offices and “overcome their fear” in a campaign launched on Thursday (17 August) as a summer counter-offensive grinds through its third month.
The campaign, which draws on slickly-produced videos and photo testimonials of prominent soldiers describing their fears, aims to break down a major obstacle in army recruitment, Deputy Defence Minister Hanna Maliar said.

“We’re all living people and we all overcome this fear in order to win,” she said, noting that military-age citizens are duty-bound to keep their personal data at draft offices up-to-date.